Use lotion on problem areas. The main reason for the itching is that your skin may need to be moisturized. The most common cream or lotion that can cure itching stretch marks is cocoa butter. You can find specially formatted cocoa butter such as Palmers made for expecting mothers. Rub it on at least twice a day, and the itching should subside. Another trick is to rub on baby powder or any other type of body powder to your stomach, thighs or breasts. This may not completely get rid of the itching, but it helps ease the irritation.
Drink lots of water. Water therapy can be effective against itchy stretch marks. Because dry skin needs moisture from the inside out, drinking lots of water can help. Most doctors suggest you drink at least 8 oz. of water eight times a day. This will keep you well-hydrated and may decrease the itch from stretch marks.
Avoid the elements. Avoid going out in the heat as much as possible. Sweating can irritate your skin and make the stretch marks even itchier. Try not to wear tight clothes. Instead, wear loose-fitting cotton clothes. They will help air out your skin. Lastly, try not to take really hot showers. The heat can irritate your skin, which would definitely make your stretch marks itch.
Take preventative measures. The best way to prevent stretch marks from itching is to not get them. Of course, this is not always easy, especially if you get pregnant or experience significant weight gain or loss. Try keeping your weight at a steady level and exercise daily to build your skin’s elasticity. When pregnant, remember that you’re not really “eating for two,” and keep yourself healthy.